MTV India’s sassy new campaign, Baar Bra Dekho, gives a befitting reply to the individuals who think it is in their entitlement to pass judgment on visible bra-straps.
Women today are ruling the world and breaking grounds in whatever they do. But, unfortunately, instead of their peaking career graphs, they are getting spoken about for their peeking bra straps. Still. While the society has come a long way in working towards creating an equitable society for women, even today when a bra strap peeks, public shaming and judgemental eye rolls, take over.
This campaign by MTV is sending the right message to society to behave. While twitter is whole-heartedly supporting the campaign aimed at International Women’s Day on March 8. Check the campaign video below. This video is as sassy as it can get.
Video features Radhika Madan.
While talking to people to get their opinion on visible bra-straps, some interesting thoughts came to light which is not alien yet a testament of how long we have to go as a society (read Aunties) before normalizing visible bra-straps.
Meanwhile on Twitter
— TheAnimatedStoryteller (@snehapshenoy) February 29, 2020
— MONEYश (@MrMONEYsh) February 29, 2020
Ladkiyan kandhe se kandha toh milakar chal rahi hai, par agar uss kandhe par bra strap dikhe toh society freaks out! With #MTVBaarBraDekho range of bra straps, we can finally flaunt our straps! Check ‘em out: https://t.co/bVwxMgilX9
— Shiva! (@warriorshiva30) February 29, 2020
I was travelling in a local train with my girlfriend & a group of uncles were ogling at her bra straps. I can’t even imagine how uncomfortable she must have been. With #MtvBaarBraDekho range of bra straps, hopefully things will change!
— সুমিত্রা বসু (@Sumitabasu12) February 29, 2020